Who is Alex?

Alex is the sales expert who understands sales completely

The sales process, sales people, recruitment, sales training, strategy and every part of sales as part of the organisation.

Alex has worked world wide in sales, managed sales groups and latterly as the Group Sales and Marketing director for a world leader in commercial and business aviation. Managing both business to business and business to consumer; specialising in high value direct sales.

A philosophy and implementation that incorporates learnings from sports, philosophical thinking and psychiatry are made simple and understandable. This translates into a practical process to develop and drive the sales function, without relying on the “gift of the gab” or “sales person magic” style hoodoo!

Contact Alex

Alex's services.
Training to suit you
Sales Process Audit (SPA)

I look at every aspect of the business that can be effected by sales. This may begin with the target market and how you identify your customers.

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Commitment and Control

It will keep the sale moving, shorten the sales cycle, maximise value and minimise price issues therefore maintaining profit margins or improving them.

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Sales Training

Selling, just like that of any other profession, can be taught. It is not a gift, a super power or part of your DNA as some people may have you believe.

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Marginal Gain

The theory of aggregated marginal gain was thrust into the mainstream media as part of the reporting of the sporting success of the GB track cycling squad.

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What my clients say

Alex brings structure, discipline and great experience to the sales process . He worked well with our team for training at all levels and challenges them to be better, more responsive and ultimately more profitable at every turn. Alex is invaluable to anyone wanting to be better at sales.

Dmitriy Korshunov - CEO, Delta World Charter

I recently had the privilege of having a training day with Alex and I can honestly say it has been the single most valuable training session I have ever had during my 4 year career in sales. He was extremely personable, down to earth and very knowledgeable. He brought humor to the day and offered some really helpful acronyms which are instantaneous to implement along with longer term solutions. I was really impressed with the day and would welcome further training at any point in the future! A really fantastic day!

Natasha J - Business Development Executive, JETS Bournemouth Ltd

Fantastic training day with Alex, he is so knowledgeable, honest and really kept the sessions active and interesting. I came away feeling so positive and ready to go. An invaluable day and a great deal learnt that I can put into practice everyday to really push my potential and achieve the highest i can. Highly recommended.

Kayleigh Nicholls - Commercial Director, JETS Bournemouth Ltd

Alex gave the EBAA membership team an intensive training and audited our sales process. The experience inspired us to take some very concrete steps, which immediately improved our results. So if you want to improve your sales results, I would highly recommend hiring Alex.

Paul Walsh - Senior Manager, Member Services, European Business Aviation Association

Alex is top of his game and has the ability to both guide and mentor a Sales Team. Alex’s training leads to tangible results. Alex is as good on webinar as he is in person. In the sales training environment, Alex is second to none. I have no hesitation in recommending his services.

Mark Hardman - Chief Executive Officer, RightJet FZCO

Alex is a someone I have learned an immense amount from the time he was with me at On Air Dining. In this time I learned more about commercial strategy, sales and the individuals in this part of business than I have in the last 15 years of business. He is a great mentor to myself and the individuals he works with. His frank and always positive outlook to any situation have been a great support in some difficult times, and I consider him a friend.

Daniel Hulme - CEO/Founder, On Air Dining and One Fine Dine

Working with Alex has been an absolute privilege and I cant thank him enough for the time and effort he has taken in sharing his skills within sales and also his vast industry knowledge and connections. Alex has an approach that is very unique and understanding of each individuals needs on a personal level as well as the business requirements. As a mentor I would highly recommend all he has to offer and what I have personally gained will prove invaluable as my career progresses. Thank you Alex and I look forward to continue working with you!

Chris Randall - Head Of Aviation Sales, London Biggin Hill Airport

Alex Berry came highly recommended to us at Triton Submarines as someone who could help us systematically improve sales. Alex exceeded every expectation and his influence and success was immediate. Alex's techniques gave our sales staff the knowledge they needed to immediately enhance their effectiveness and close sales. Selling $5 million luxury submarines is not easy, but it got easier for us with Alex's help. He also helped us implement and integrate SalesForce into our processes. I unreservedly recommend Alex and his unique and highly effective skillset.

L. Bruce Jones - Cofounder & Retired CEO, Triton Submarines LLC

We had the pleasure of working with Alex on a sales process audit and were impressed in every way. His insights into our business and personnel were spot on, recommendations for improvements were clear and actionable, and everyone that interacted with him enjoyed the sessions. We would highly recommend Alex to anyone that is serious about improving their business.

Richard Palese - Managing Partner, EvoJets

I have worked with Alex for several years. I would highly recommend him to help anyone looking to invigorate, liven up and refresh their sales people and sales activities. Alex has a very straightforward and pragmatic view of what needs be done when it comes to successful sales.

Russi Batliwala - CEO, Chapman Freeborn Airchartering

Alex is one of the best sales leaders I have yet worked with. He has a rare combination of deep sales functional knowledge, an authentic and engaging management style and also the ability to plan and execute sales campaigns. It's surprisingly unusual to see all 3 of these core skills so well developed in one leader. Furthermore, he has honed a coaching style that balances challenge and encouragement - we could all learn something from him. More than this, one could not hope for a more committed and loyal member of a management team - Alex is a pleasure to work with, and I hope that I will have another chance to be on his team in the future!

Simon Tailing-Smith - CEO, Surf Air Europe
Want to improve your sales?
Alex's rantings
Words from a salesmen