The sales process, sales people, recruitment, sales training, strategy and every part of sales as part of the organisation.
Alex has worked world wide in sales, managed sales groups and latterly as the Group Sales and Marketing director for a world leader in commercial and business aviation. Managing both business to business and business to consumer; specialising in high value direct sales.
A philosophy and implementation that incorporates learnings from sports, philosophical thinking and psychiatry are made simple and understandable. This translates into a practical process to develop and drive the sales function, without relying on the “gift of the gab” or “sales person magic” style hoodoo!
I look at every aspect of the business that can be effected by sales. This may begin with the target market and how you identify your customers.
It will keep the sale moving, shorten the sales cycle, maximise value and minimise price issues therefore maintaining profit margins or improving them.
Selling, just like that of any other profession, can be taught. It is not a gift, a super power or part of your DNA as some people may have you believe.
How many times, do you hear the phrase? “thanks for the information, let me get back to you” Directly from a prospect, or as the epitaph on the tombstone of...
Let me start by saying that business aviation is my passion and has been for the past 18 years. I write this at a time when a once in a generation opportunity h...