Who is Alex G Berry?

Alex is the sales expert who understands sales completely

The sales process, sales people, recruitment, sales training, strategy and every part of sales as part of the organisation.

Alex has worked world wide in sales, managed sales groups and latterly as the Group Sales and Marketing director for a world leader in commercial and business aviation. Managing both business to business and business to consumer; specialising in high value direct sales.

A philosophy and implementation that incorporates learnings from sports, philosophical thinking and psychiatry are made simple and understandable. This translates into a practical process to develop and drive the sales function, without relying on the “gift of the gab” or “sales person magic” style hoodoo!

Contact Alex

Alex's services.
Training to suit you
Sales Process Audit (SPA)

I look at every aspect of the business that can be effected by sales. This may begin with the target market and how you identify your customers.

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Commitment and Control

It will keep the sale moving, shorten the sales cycle, maximise value and minimise price issues therefore maintaining profit margins or improving them.

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Sales Training

Selling, just like that of any other profession, can be taught. It is not a gift, a super power or part of your DNA as some people may have you believe.

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Marginal Gain

The theory of aggregated marginal gain was thrust into the mainstream media as part of the reporting of the sporting success of the GB track cycling squad.

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What my clients say

Alex is one of the best sales leaders I have yet worked with. He has a rare combination of deep sales functional knowledge, an authentic and engaging management style and also the ability to plan and execute sales campaigns. It's surprisingly unusual to see all 3 of these core skills so well developed in one leader. Furthermore, he has honed a coaching style that balances challenge and encouragement - we could all learn something from him. More than this, one could not hope for a more committed and loyal member of a management team - Alex is a pleasure to work with, and I hope that I will have another chance to be on his team in the future!

Simon Tailing-Smith - CEO, Surf Air Europe

We have used the training on tactics and control of relationships and have significantly improved our numbers.

I for one have benefited from your guidance and recommendations and the feedback from everyone here has been really positive

It was great to work so closely with someone with such vase knowledge and experience in the world of aviation and sales.

Thank you for the past couple of days, you really did make me rethink how I should be approaching the business.

“I have worked with Alex for several years. I would highly recommend him to help anyone looking to invigorate, liven up and refresh their sales people and sales activities. Alex has a very straightforward and pragmatic view of what needs be done when it comes to successful sales”

Russi Batliwala
CEO, Chapman Freeborn Airchartering

Want to improve your sales?
Alex's rantings
Words from a salesmen

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