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The phrase that drives fear into sales people and sales managers alike.<\/p>\n
It has a terrible image but in reality is a significant and very efficient tool for any direct sales organisation. The most surprising thing about what is labelled cold calling is that it is actually a perfectly natural process, and one that we engage in daily, and often with enthusiasm.<\/p>\n
If you, and most importantly your team, truly believe that your product will ultimately benefit your customers then cold calling or communication using the telephone, as I prefer to call it, is merely a way of introducing something positive to your potential customers.<\/p>\n
Getting sales people \u201con the phone\u201d is often cited as one of the most significant challenges. With a shift in thought process, and as always intelligent thought and preparation put into targeting, this simply becomes another tool in your sales box.<\/p>\n
In the current electronic communication driven world, actually speaking to people is now, more than ever before, rare, valued and more powerful than ever when done correctly, thoughtfully and with a purpose.<\/p>\n